Direct mail is great. It has proven effectiveness, it’s tactile and it holds a certain sentimentality that cannot be matched. Video has been the hottest technology for years and shows no signs of slowing down. It has been said that direct mail could suffer as a standalone marketing medium, but when made part of a multichannel strategy (through integration with email, social media or video), it actually can become stronger than the sum if its parts. Here are some ways to integrate video with Direct Mail...
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Inside a Successful Online Video Campaign
October 31, 2012
From Gary Hennerberg
It's not often that we get to share the inside story about a successful online video marketing campaign. Today we take you step-by-step through a case study where an online video marketing push has been credited with turning around sales. It's a multimedia effort, inclusive of email marketing and social media that