44% of Facebook Users Will ‘Never’ Click Sponsored Ads, Survey Finds
New research from marketing agency Greenlight shows 44 percent of Facebook's users say they'll "never" click on sponsored posts or display ads on the social media site. For its 2011-2012 Search & Social Survey, Greenlight surveyed 500 people to gain insight about their behavior on Facebook and their sentiments toward the company. On top of finding out 44 percent would never click on display ads, only 3 percent of respondents said they "regularly" clicked a sponsored ad and 10 percent said "often." Also notable is that 30 percent of those surveyed said they "strongly distrust" Facebook with their personal data.