4 Rules of Engagement for Mobile Marketing

June 17, 2011

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day....

Read Full Article...

Source: Mashable

Companies Mentioned:

Amazon.com

eMarketer

More Suggested Content:

Online Media Continues to Dominate Local Search
October 7, 2010 From eM+C Weekly
Seventy percent of respondents to a recent survey indicated that search engines, online Yellow Pages and social networks are their primary sources of local business information, according to the Local Search Usage Study, conducted by comScore on behalf of 15miles.com, the local, mobile and social marketing division of TMP Directional Marketing.

Bazaarvoice SocialConnect Integrates Social Networks
June 24, 2010 From eM+C Weekly

Company: Bazaarvoice, a provider of hosted social commerce applications

Product/Service: The SocialConnect Suite is a toolbox for integrating specific social channels like Facebook and Twitter into a broader social marketing strategy

What It Does: Allows marketers to integrate social content and interaction from brand sites to social networks and collect consumer-generated reviews and stories directly on Facebook that can be pulled back to the brand site