4 Marketing Tweaks to Optimize for Black Friday and Cyber Monday

You might remember that Opena Case was one of the winners of our Build-A-Business Competition last year. They won $25,000 cash, $7,500 in Google AdWords Credits, plus a VIP trip to New York to have lunch with Seth Godin. The founders of Opena, Rob and Chris, sold a massive amount of iPhone case beer bottle openers—most of which sold leading up to Christmas. Since the holiday shopping season is almost upon us, I asked Rob and Chris what they did to sell so many products. Here are their four tips to help you prepare for the busiest time of the

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