Every day people are flooded with emails they must decide to open or ignore. Research by Epsilon shows that email open rates are hovering around 25 percent. Luckily for marketers, there's a way to improve that rate. Since many people base their decision about whether to open an email on the subject line, this means you can optimize it through testing and iteration to attain an open rate that's far above average. In this post, I'll share four hacks you can use in your email marketing. Most of these hacks are backed by research, although results vary by industry....
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All About Email : Capturing Attention
From Retail Online Integration
After your from line, the most compelling thing motivating recipients to open your email is its subject line. You know the drill: To stand out in a cluttered inbox, you have to work hard to capture attention. Subject lines must be carefully crafted to develop innovative ways to present your latest promotions and products.