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4 Hacks You Should Know Before You Craft Your Next Email Subject Line

May 12, 2014
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Every day people are flooded with emails they must decide to open or ignore. Research by Epsilon shows that email open rates are hovering around 25 percent. Luckily for marketers, there's a way to improve that rate. Since many people base their decision about whether to open an email on the subject line, this means you can optimize it through testing and iteration to attain an open rate that's far above average. In this post, I'll share four hacks you can use in your email marketing. Most of these hacks are backed by research, although results vary by industry....

 

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Most Common Words in Email Subject Lines
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Most Common Words in Email Subject Lines
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All About Email : Capturing Attention
June 2010 From Retail Online Integration
After your from line, the most compelling thing motivating recipients to open your email is its subject line. You know the drill: To stand out in a cluttered inbox, you have to work hard to capture attention. Subject lines must be carefully crafted to develop innovative ways to present your latest promotions and products.
 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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