4 Email Marketing Rules American Apparel Followed in the Worst Way

There’s a hurricane heading for the East Coast of the United States, you’re a marketer for one of the country’s biggest brands; what do you do? If your answer was to plan communications for any required store closures, unfortunately, despite your good nature, you’re wrong. The correct answer was, apparently, to build an email marketing campaign around the impending disaster.

Related Content
Comments