4 Lessons From Video Game Marketing

February 10, 2012

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Video game marketers strive to build their brands but can also measure the real-world effectiveness of, and return, on their online advertising with the detail and precision of direct marketers. This has yielded data that have changed the way we approach brand marketing. Here are a few things we've learned in our experience working with some of the leading gaming brands in the world. As technology changes, so do your target markets, and your means of reaching them...

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Source: iMedia Connection

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FROM THE BOOKSTORE

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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