4 Common Video Strategy Mistakes and How to Avoid Them

In my time at VideoBloom, I’ve worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I’ve seen over the years is having a poor or non-existent video strategy. A brand can spend copious amounts on high-quality creative and production, be using all the best VSEO techniques and have a video player with all the latest social sharing technology. But if they don’t have a video strategy to tie it all together, they are losing out on engagement, conversion and ultimately new revenue.

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