In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy. A brand can spend copious amounts on high-quality creative and production, be using all the best VSEO techniques and have a video player with all the latest social sharing technology. But if they don’t have a video strategy to tie it all together, they are losing out on engagement, conversion and ultimately new revenue....
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Consumers are increasingly looking to video to fulfill their information needs and Google is taking notice by allocating more of its search engine territory to video content and less to traditional web results. Although Google's integration of video has created more competition for plain-text results, it has opened the door for video assets to acquire coveted search engine rankings.
How to Use YouTube for Direct Marketing
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The enduring myth about YouTube is that if you simply upload a video, customers will see it. Increasing profit with YouTube, however, takes a combination of strategy and tactics in four critical areas.