3 Ways to Use Direct Mail Postcards to Build Leads

In this postcard, the recipient's name appears on the baseball glove and the back of the jersey to grab their attention.

Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR Codes, and an integrated multichannel approach, direct mail today can be interactive and meaningful. As a result, marketers are recognizing this medium as a critical part of lead-generation campaigns. Here are three ways savvy marketers are using direct mail to build, qualify and nurture leads while saving time and money.