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3 Ways to Use Direct Mail Postcards to Build Leads

January 31, 2012
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Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR Codes, and an integrated multichannel approach, direct mail today can be interactive and meaningful. As a result, marketers are recognizing this medium as a critical part of lead-generation campaigns. Here are three ways savvy marketers are using direct mail to build, qualify and nurture leads while saving time and money....

 

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Just like any aspect of your business—whether it's financial, marketing, developing a new product or hiring a sales staff—your direct mail needs to have a plan. This especially holds true in marketing: You are investing your hard earned money (or the owner of your company's money), and you need to get a return on this investment. Here are some of the things you need to look at to have the highest potential for success.
 
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What a great event I recently attended! NEDMA (that’s the New England Direct Marketing Association, at www.nedma.com) held an all-day Digital & Direct Mail Marketing Innovations Symposium in Waltham, MA. There were several concurrent sessions with topics including, “Email +”, QR Codes, Advanced Social Media Marketing, and—my favorite—“New Ideas, Formats & Technologies in Direct Mail.” This last one was a lively panel discussion, and the room was packed.

One panelist was Karen McCormick, President of Fulfillment Express in Waltham, MA … [who] delivered a ton of good insights about direct mail.
 

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