3 Ways to Use Direct Mail Postcards to Build Leads

January 31, 2012

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR Codes, and an integrated multichannel approach, direct mail today can be interactive and meaningful. As a result, marketers are recognizing this medium as a critical part of lead-generation campaigns. Here are three ways savvy marketers are using direct mail to build, qualify and nurture leads while saving time and money....

Read Full Article...

Source: Business 2 Community

Companies Mentioned:

People Magazine

QuantumDigital

Time Inc.

People Mentioned:

Cynthia Fedor

More Suggested Content:

11 Questions That Make Direct Mail Pay for Itself
January 18, 2012 From Today @ Target Marketing
Just like any aspect of your business—whether it's financial, marketing, developing a new product or hiring a sales staff—your direct mail needs to have a plan. This especially holds true in marketing: You are investing your hard earned money (or the owner of your company's money), and you need to get a return on this investment. Here are some of the things you need to look at to have the highest potential for success.

How Direct Mail Packs a Punch in 7 Ways
December 8, 2011 From Margie Dana's Print Buyers International
What a great event I recently attended! NEDMA (that’s the New England Direct Marketing Association, at www.nedma.com) held an all-day Digital & Direct Mail Marketing Innovations Symposium in Waltham, MA. There were several concurrent sessions with topics including, “Email +”, QR Codes, Advanced Social Media Marketing, and—my favorite—“New Ideas, Formats & Technologies in Direct Mail.” This last one was a lively panel discussion, and the room was packed.

One panelist was Karen McCormick, President of Fulfillment Express in Waltham, MA … [who] delivered a ton of good insights about direct mail.

MORE ON
DIRECT MAIL & POSTAL

MORE ON DIRECT MAIL & POSTAL >>

FROM THE BOOKSTORE

Marketing Manifesto

Topics in the Marketing Manifesto include:
The future of marketingMarketing and sales standardsPermission-based marketingPreparing, predicting and performing campaignsIntegrating marketing into corporate governance and marketing leadership...

ORDER NOW

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

This book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit...