3 Ways to Measure Link Building ROI
Demonstrating the return on investment of link building is a tricky, tricky thing. There are cases where you can tell that a link gave you a conversion, or multiple conversions, but many times links strengthen the whole site or play a starring role in helping out a great search engine optimization campaign. Tying conversions to any effort that may bear fruit way down the road though? That's tough. Selling such a service, especially to a ROI-focused business owner, is also tough. What can you do?