We all know that design can vastly improve (or obliterate) conversion rate online, but what about individual images? While many marketers are happy with choosing random stock imagery, I’m here to tell you that you’re making a big mistake if you don’t put at least SOME thought into your image choices. Images draw a lot of attention, and if you’re not using them correctly, you’re just wasting prime real estate on your site, and what kind of conversion ninja wants to do that? Here are three image studies that can help you more effectively use images in your marketing efforts....
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The Direct Marketing Association's Email Experience Council and Epsilon today released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1 percent over Q4 2009. The 2.9 percent conversion rate is the strongest over a two-year period.
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Yesterday, the Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report, which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process.
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