Too often, when marketers think of attracting new leads to their product or service, they forget one of their most powerful tools: happy customers. There is nothing more attractive to leads than seeing happy customers who already use your service or product. Seventy-six percent of consumers regularly or occasionally use online reviews to determine which businesses to use according to data from Search Engine Land. Even if positive testimonials never make it to the website, they can be invaluable internally to your sales, product marketing and public relations teams. Here’s exactly how to solicit and gather even more testimonials....
More Suggested Content:
Marketing as a Function of Your Entire Organization
October 13, 2011
From Craig Greenfield
In a world where earned content is increasingly influencing marketing programs, marketing as a function is changing. Marketing can no longer live solely in your marketing department. From customer service to product development to human resources, it must live everywhere in your organization. If marketing isn’t tied to your overall business strategy, it’s pretty much useless.