3 Strategies for Google Shopping’s Product Listing Ads

Google’s new bid-based Product Listing Ads (PLAs) are designed to be a richer advertising experience that increase clickthrough rates by including additional product information (e.g., product image, price and merchant name) without requiring additional keywords or text to be added by retailers. With the new Google Shopping, online merchants will also benefit from the ability to manage their feed advertising, as well as the increased control over which products and categories to focus their ads on. Unlike AdWords, no bidding on keywords are necessary. All the data come directly from a merchant’s product catalog and are automatically matched to the

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