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3 Strategies for Google Shopping's Product Listing Ads

January 4, 2013
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Google's new bid-based Product Listing Ads (PLAs) are designed to be a richer advertising experience that increase clickthrough rates by including additional product information (e.g., product image, price and merchant name) without requiring additional keywords or text to be added by retailers. With the new Google Shopping, online merchants will also benefit from the ability to manage their feed advertising, as well as the increased control over which products and categories to focus their ads on. Unlike AdWords, no bidding on keywords are necessary. All the data come directly from a merchant's product catalog and are automatically matched to the...

 

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Google Commerce Search 2.0
June 24, 2010 From eM+C Daily

Company: Google. Need we say more?

Product/Service: Google Commerce Search 2.0 for the U.S. and U.K.

What It Does: Upgrades the Google Commerce Search hosted website search solution for online retailers with more merchant customization, better shopping experiences and improved browsing and navigation.

 
Diane_Buzzeo
What Google Shopping Means for Online Retailers and Amazon
September 27, 2012 From ROI Report
With Google's search engine market share hovering near 70 percent, it comes as no surprise that the search giant plans to revamp its current e-commerce function to further wedge itself into the online shopping industry. Google has already started transitioning the old Google Product Search to the new Google Shopping, a commercial e-commerce marketplace allowing participating merchants to sell their products directly to consumers.
 

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