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3 Segmenting Techniques Small Business Can Use To Train Customers to Listen and Anticipate

June 9, 2011
Most marketers actually train their audiences to ignore them. Think about how many emails you get that you automatically delete without even thinking. At some point you decide the content you receive from those senders isn’t important anymore. At that point you start to ignore them. Are you training your list to ignore ... or to anticipate? Good marketers actually build a relationship such that customers  want to hear from them.  The secret to developing this kind of relationship lies in understanding how to segment your list so that each recipient...

 

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<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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