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3 Segmenting Techniques Small Business Can Use To Train Customers to Listen and Anticipate

June 9, 2011
Most marketers actually train their audiences to ignore them. Think about how many emails you get that you automatically delete without even thinking. At some point you decide the content you receive from those senders isn’t important anymore. At that point you start to ignore them. Are you training your list to ignore ... or to anticipate? Good marketers actually build a relationship such that customers  want to hear from them.  The secret to developing this kind of relationship lies in understanding how to segment your list so that each recipient...

 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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