Most marketers actually train their audiences to ignore them. Think about how many emails you get that you automatically delete without even thinking. At some point you decide the content you receive from those senders isn’t important anymore. At that point you start to ignore them. Are you training your list to ignore ... or to anticipate? Good marketers actually build a relationship such that customers want to hear from them. The secret to developing this kind of relationship lies in understanding how to segment your list so that each recipient...
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5 Questions You MUST Ask Before Buying a Mailing List
September 23, 2010
From Inside Direct Mail Weekly
If you have ever ordered a mailing list for a direct mail campaign, you know the vast amount of information and choices available — and how incredibly confusing it can be. It can be a nightmare to go through this process only to end up with a bad (e.g. wrong demographic) list. The money you spent on the list is wasted and so are your postage expenses!