3 Out of 10 Display Ads Are Never Seen by Consumers

Three out of 10 display ads were never rendered in-view in 2012, according to a comScore report. The report found that around 6 trillion ad impressions were seen last year. ComScore’s report also covered 2012 trends in a variety of other markets like mobile and social networking. The 2013 U.S Digital Future in Focus report comes as part of an annual study by the research firm. “ComScore research showed that an average of 3 in 10 ads are never rendered in-view, leading to significant waste, weaker campaign performance and a glut of poor-performing inventory that

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