3 New Email Metrics You Will be Using in 2013

September 27, 2012

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

Marketers have relied on open and clickthrough rates as the major measures of the success of a program or campaign for the last decade-plus. These metrics are good, but don’t always tell the entire story. At my company, we began monitoring email marketing engagement as we gathered more and more panel data (aggregated behavioral data on how actual mailbox users interact with messages) during the past year. The metrics we developed while analyzing that data provide deeper insight into program performance, even relative to other marketers’ campaigns. The following are three measures we’ve found to be especially valuable:...

Read Full Article...

Source: MediaPost BLOGS

Companies Mentioned:

AOL

Yahoo! Search Marketing

More Suggested Content:

Return Path's Inbox Monitor Gives Marketers Vital Email Intelligence to Maximize Inbox Placement and Email Campaign ROI
September 21, 2012 From eM+C Daily
Company: ReturnPath, an email marketing solutions provider
Product/Service: Inbox Monitor, an inbox placement product
What it Does: Inbox Monitor gives marketers greater insight into clients’ inbox placement rates by including subscriber panel data with seed list technology, enabling marketers to address issues on a ISP-by-ISP basis. The tool maximizes inbox placement and campaign return on investment by providing timely, actionable intelligence on overall email campaign performance and identifying issues that lower inbox placement.

Microsoft Deliverability Dilemmas Solved
February 11, 2011 From All About Email
Q. Why does my email get delivered to the junk folder in some people’s Outlook and delivered to the inbox in others?

MORE ON
ONLINE MARKETING

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Marketing Manifesto

Topics in the Marketing Manifesto include:
The future of marketingMarketing and sales standardsPermission-based marketingPreparing, predicting and performing campaignsIntegrating marketing into corporate governance and marketing leadership...

ORDER NOW

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...