Martin Luther King, Jr., is a name synonymous with turning the impossible into actuality. A great leader every step of the way, his fight against racism, as seen from his work in the American Civil Rights movement, inspires action and courage against all odds. ... It’s time to take some of his wisdom and use it in your battle to empower your small business. Below are some of his quotes that relate to small business and marketing: 1. Provide something that holds value. “All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.”...
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If You Speak, Will They Listen?
January 11, 2013
From Carolyn Goodman
Yesterday, I was one of two speakers at a webinar hosted by Target Marketing
. During our prep call earlier in the week, the host advised us that over 1,000 people had signed up to attend this free event. Now I know from past experience that only 50 percent will likely attend, but another 10 percent to 20 percent will listen to the podcast after the fact. But despite providing case studies, facts and figures based on industry best practices, the disappointing reality is that very few "attendees" will ever try to implement the lessons that I shared
Overwhelmed by the Complexity of Mobile Marketing? Start Here
November 5, 2012
From Greg Hickman
When talking to small business owners, I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.