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3 Email Strategies to Engage Subscribers and Impact Marketing Results

February 14, 2013
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Creating value for prospects and customers is everybody’s key objective—you’ve got to get the right message to target buyers, in a timely manner. Smart modern marketers are employing all sorts of content assets to provide educational, informative resources. And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. But just like a Twitter or Facebook user can “block” requests and content from popping up in their feeds, it’s that easy to unsubscribe, add to spam and vanquish communication from anyone who doesn’t warrant inbox space....

 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

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