Creating value for prospects and customers is everybody’s key objective—you’ve got to get the right message to target buyers, in a timely manner. Smart modern marketers are employing all sorts of content assets to provide educational, informative resources. And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. But just like a Twitter or Facebook user can “block” requests and content from popping up in their feeds, it’s that easy to unsubscribe, add to spam and vanquish communication from anyone who doesn’t warrant inbox space....
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Email Marketing and Social Media Are Top Areas of Investment in 2012
December 7, 2011
From Home Page
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2011, 938 business leaders participated in the global survey.
Show Me the ROI, Part 1: Measuring the Effectiveness of Social Email
January 29, 2010
From All About Email
The day that social media reaches near-ubiquitous adoption is fast approaching, and the pace will only quicken as brands move beyond experimenting with social media and begin to focus on business value. Of course, how marketers should measure that value remains a mystery.