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3 Direct Mail Pieces That Push the Envelope

February 5, 2013
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Creative direct mail can have a life far beyond the first recipient. In an Internet era, people go on Facebook and Reddit and Twitter to share the direct mail piece that turned their heads. Here are some recent examples that I found particularly interesting, and that go to show that a little creativity can have a lasting effect in an increasingly digital world. 1. BMW "M-print" I found this example extremely creative, in that it gave a new twist on variable print and personalization, as the car literally made thousands of unique impressions, and likely made exponentially more "impressions"...

 

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Philabundance Bagelope
3 Direct Mail Variants of the Traditional Envelope
January 30, 2013 From Today @ Target Marketing
In a mailbox that's a little less crowded than just a few years ago, there's still a daunting task at hand: How to stand out to the prospective customer or donor. Even with a full battery of exciting tools at your disposal—like 4-color, variable data printing (VDP) or extra windows to tease the offer inside—the good ol' envelope is still just an envelope. That is, except when it isn't—and I'm not talking about a self-mailer
 
National Parks and Conservation Association's reusable envelope
Sprint’s Match in Green Mail: National Parks and Conservation Association
February 1, 2013 From Target Marketing
Sprint’s reusable envelope is rare, but not alone. A nonprofit organization dedicated to conserving natural resources has been working to do just that by sending potential donors reusable envelopes since at least 1992, says Paul Bobnak, director of the Who’s Mailing What! Archive.
 

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