Companies often forget the purpose of their websites. The sites exist to provide quick, accessible information for prospective customers. In this article, I’ll describe three easy copywriting and design fixes that can engage prospects—driving leads and conversions. 1. Emphasize "You" not "We": Have you been to a party where the person you’re speaking to only talks about himself? If so, you know what it’s like to be talked at versus being talked to. Company websites are often guilty of this behavior. They use “we” often and rarely use “you.”
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