3 Brands That Failed With QR Codes

June 18, 2012

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

Over the past couple of years, the number of 2D barcodes used in print, out-of-home, in-store, package, direct mail and event advertising has been steadily on the rise. ... However, there is a vast difference between simply placing a 2D bar code in a campaign and having that same bar code deliver results that truly mean something to the targeted audience, as well as to the advertiser themselves.

...

Read Full Article...

Source: iMedia Connection

Companies Mentioned:

Microsoft Corp.

More Suggested Content:

Sheridan Introduces Print-to-Mobile QR Codes
December 13, 2010 From News
(Press Release) Hunt Valley, MD—Sheridan's magazine, journal, catalog, and book companies now offer Quick Response (QR) Code technology to clients interested in enhancing their print publications with multimedia options.