Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

3 Big Privacy Changes to Plan for in 2014

January 7, 2014
Get the Flash Player to see this rotator.
 
One sure-fire prediction for 2014: privacy will remain a hot topic for consumers, legislators and any business that stores or uses personal or financial data. Just ask Target. Or Snapchat. Yet 2014 will bring more than just talk. New laws and industry self-regulation for privacy protections are taking shape in ways that will affect marketers in the coming year. Here are three of the most important things to watch...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

DMA logo
DMA’S Jerry Cerasale to Testify Before Senate Commerce Committee
December 19, 2013 From Today @ Target Marketing
Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association (DMA), will testify this afternoon at a hearing of the Senate Committee on Commerce, Science, & Transportation entitled, “What Information Do Data Brokers Have On Consumers, and How Do They Use It?” In his testimony, Cerasale will discuss the important role that responsible collection and use of marketing data plays in aiding consumers and fueling the United States economy. The hearing follows a year-long investigation by Senator Jay Rockefeller (D-WV), Chairman of the Commerce Committee, into the practices of “ ‘data brokers’ that compile and sell information about consumers.”
 
FS1213_lightbulb
App Stole User Data for Marketers
December 10, 2013 From Today @ Target Marketing
The privacy movement poses plenty of threats to marketing data even without app-makers giving all of us a bad name. Yet, on December 5, the FTC announced that the Brightest Flashlight app by GoldenShores Technologies has been illegally collecting detailed consumer location information, along with individual phone identification data, and passing that information on to its advertisers. All without asking consumers for permission to do so.
 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: