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3 Big Privacy Changes to Plan for in 2014

January 7, 2014
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One sure-fire prediction for 2014: privacy will remain a hot topic for consumers, legislators and any business that stores or uses personal or financial data. Just ask Target. Or Snapchat. Yet 2014 will bring more than just talk. New laws and industry self-regulation for privacy protections are taking shape in ways that will affect marketers in the coming year. Here are three of the most important things to watch...

 

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DMA’S Jerry Cerasale to Testify Before Senate Commerce Committee
December 19, 2013 From Today @ Target Marketing
Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association (DMA), will testify this afternoon at a hearing of the Senate Committee on Commerce, Science, & Transportation entitled, “What Information Do Data Brokers Have On Consumers, and How Do They Use It?” In his testimony, Cerasale will discuss the important role that responsible collection and use of marketing data plays in aiding consumers and fueling the United States economy. The hearing follows a year-long investigation by Senator Jay Rockefeller (D-WV), Chairman of the Commerce Committee, into the practices of “ ‘data brokers’ that compile and sell information about consumers.”
 
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App Stole User Data for Marketers
December 10, 2013 From Today @ Target Marketing
The privacy movement poses plenty of threats to marketing data even without app-makers giving all of us a bad name. Yet, on December 5, the FTC announced that the Brightest Flashlight app by GoldenShores Technologies has been illegally collecting detailed consumer location information, along with individual phone identification data, and passing that information on to its advertisers. All without asking consumers for permission to do so.
 

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The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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