If you’re new to pay-per-click (PPC) advertising or are responsible for training new PPC staff, you can never have enough training resources. With that in mind, I’ve assembled a number of resources for PPC beginners—and for PPC pros. Here are 21 blogs, websites and books to learn and improve your PPC skills. Blogs: PPC professionals should have an arsenal of blogs that they read regularly. Blogs are ideal for continuing education, because the good ones are constantly updated. As with all the resources in this post, these are in no particular order. 1. PPC Hero. One of the most comprehensive...
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6 Free Steps to Practical SEM Keyword Development
February 16, 2011
From Today @ Target Marketing
An increasing number of marketing professionals are tasked with developing lists of potent keyword phrases to drive search engine optimization strategies (SEO) and power pay-per-click search engine marketing (SEM) campaigns. Here is a practical approach to how marketers can most effectively approach keyword development.