Sixty-nine percent of marketers already began or will begin planning their holiday marketing campaigns by the end of this month, according to recent research by Experian Marketing Services. Experian asked more than 200 marketers to share their marketing plans for the holiday season. The overall results show a focus on cross-channel engagement; especially through online display, email and print advertisements. We dug deeper into the data to see if these results were consistent across industries. While we found a number of consistencies, such as the use of email and online display ads in cross-channel campaigns, we also discovered a number
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Christmas in July: A Holiday Guide for Cross-Channel Retailers
August 1, 2011
From Retail Online Integration
It’s that time of year again: the holiday rush. Well, at least all the planning that comes with the holidays. If you’re like most cross-channel retailers, the next five months are probably the busiest time of the year for you.