It’s never an easy task. Every time we have to move a nominee in the Fundraising Professionals of the Year Awards from the “maybe” folder to the “no” folder, my heart breaks a little. And no matter how many judges we have in any given year, I’m the one who reads every single nomination, classifies them all, vets them down and passes them on. I read about the accomplishments, tireless dedication, major campaigns completed well over expectations and little, everyday niceties that make our nominees both stand out and, at the same time, represent the very best of fundraising...
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Eight Principles of Sustainable Fundraising
September 10, 2012
Nonprofit board members and volunteers are often anxious when confronted with the task of raising money. In Eight Principles of Sustainable Fundraising,
Larry C Johnson...
Cover Story : The Top 50 Mailers of 2012
From Target Marketing
Big companies have ramped up their mailing in 2012. JPMorgan Chase & Co., Sprint/Nextel, Dish Network and Discover Financial Services are all on the list after none of them appeared in 2011 or 2010. In fact, according to our data JPMorgan Chase hasn't mailed this heavily in five years—since 2007 when the company reported a mere $99.9 billion in revenue.