The National Retail Federation (NRF) expects holiday sales to increase 3.9 percent to $602.1 billion, up slightly from last year’s 3.5 percent increase. The forecast is higher than the 10-year average holiday sales growth of 3.3 percent. The group noted, however, that its forecast hinges “on Congress and the Administration's actions" during the next 45 days as the government shutdown continues. “Our forecast is a realistic look at where we are right now in this economy, balancing continued uncertainty in Washington and an economy that has been teetering on incremental growth for years,” said NRF president and CEO Matthew Shay.
More Suggested Content:
6 Best Practices For Holiday Email Campaign Success This Year
August 5, 2011
From All About Email
August may be the busiest month of the year for email marketers because it's usually when they begin planning their holiday email campaigns. How much should they increase their email volume? Which days should they send their holiday messages? How can they stand out in their customers’ inboxes?