Last year, Valentine’s Day raked in $905 million in online sales. Last year, Discovery Card conducted a Valentine’s Day Shopping Survey and found that: Men expected to spend an average of $127 on their ladies, and the ladies $74. Of the women, 53 percent said they would purchase gadgets for their men. ... 65 percent would make their purchase one week before February 14. 10 percent of men would wait until February 14. 39 percent of women planned on spending nothing. 22 percent of men and 15 percent of women planned to purchase a gift online....
More Suggested Content:
Message & Media : Let the Good Times Roll
July 2011
From Target Marketing
Have you noticed how much people love celebrations? I think it's because a celebration is happiness made tangible. For direct marketers, celebrations are opportunities to engage with our customers.
E-commerce Link : Make It an Engagement
July 2010
From Target Marketing
Your website and your e-mail marketing programs should strive to engage customers. Passive sites push content and information, whereas engaging sites and e-mails find ways to facilitate interactive information sharing and collaboration. They may also include video, social networking and online communities to further increase engagement.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
