14 Ways to Link Social and SEO
Today it’s quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it’s clear to me that one simple fact is constantly lacking in their strategies and tactics — search engine optimization. That fact is that success in social, especially for B-to-B companies, is very often realized through search. Consumers aren’t just finding out about your products and services through your tweets, posts and other social chatter, they’re finding your content that’s been woven throughout the web and posted to other sites in organic search results.