Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

13 Influencers Who 'Get' Content Marketing and Interactive Content

February 5, 2013
Get the Flash Player to see this rotator.
 
Much like how fire still burned before people “discovered” it, the principals of content marketing and even interactive content have been effective well before they took on the names we know today. Fortunately, the proof is in the pudding, or, well, the practitioners making the pudding, so to speak. These influential companies and individuals have been practicing and preaching the key points of content marketing and interactive content for a long time, and their lessons and successes are valuable examples of what these principals can accomplish. Adam Helweh: Founder and CEO of Secret Sushi Creative...

 

Companies Mentioned:

More Suggested Content:

Content Marketing Gets Smart: How Stanford uses webinars and educational content to sell success - 2013 DM Day @ Your Desk Virtual Show session
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 14th as part of the 2013 Direct Marketing...
 
content marketing
5 Ways to Make Your Content Marketing Pay
February 1, 2013 From Today @ Target Marketing
Content marketing rocks, and it's official. Oglivy is calling 2013 the year of content marketing, Forbes say its "the next digital marketing revolution," and Econsultancy's latest research reports that 90 percent of in-house marketers think that content marketing will become more important this year. Our own research shows it's popular with buyers too. The Valuable Content Online Habits of UK Business People survey showed 92 percent of people had bought products as a result of online research, compared to just 1 percent who'd made a purchase through a telemarketing call.
 

SPONSORED CONTENT

MORE ON DATABASE & CRM >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: