Much like how fire still burned before people “discovered” it, the principals of content marketing and even interactive content have been effective well before they took on the names we know today. Fortunately, the proof is in the pudding, or, well, the practitioners making the pudding, so to speak. These influential companies and individuals have been practicing and preaching the key points of content marketing and interactive content for a long time, and their lessons and successes are valuable examples of what these principals can accomplish. Adam Helweh
: Founder and CEO of Secret Sushi Creative...
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February 1, 2013
From Today @ Target Marketing
Content marketing rocks, and it's official. Oglivy is calling 2013 the year of content marketing, Forbes say its "the next digital marketing revolution," and Econsultancy's latest research reports that 90 percent of in-house marketers think that content marketing will become more important this year. Our own research shows it's popular with buyers too. The Valuable Content Online Habits of UK Business People survey showed 92 percent of people had bought products as a result of online research, compared to just 1 percent who'd made a purchase through a telemarketing call.