Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics. The general population's short attention span coupled with an overall aversion to reading. After all, a picture says 1,000 words, right? But are your pictures saying the 1,000 words you want them to? Or are they making you look generic at best, and ridiculous at worst? That's what sometimes happens when a marketer hops onto a stock photography site for homepage photography...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
