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101 Examples of Social Business ROI

January 13, 2012
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A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …...

 

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Perhaps it's a bit of an inside joke, but National Instruments Corp. is accustomed to using graphic language with its customers. So when the Austin, Texas-based graphical programming software company decided to create a proprietary social network, its consumer base also made its affinity for the business and its products as clear as black and white.
 
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