A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …...
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4 Best Practices to Leverage Niche Social Networks for Conversions
February 10, 2010
From Today @ Target Marketing
Perhaps it's a bit of an inside joke, but National Instruments Corp. is accustomed to using graphic language with its customers. So when the Austin, Texas-based graphical programming software company decided to create a proprietary social network, its consumer base also made its affinity for the business and its products as clear as black and white.
Michael Della Penna's Conversations: 5 Essential Technologies to Ignite and Manage Conversations
June 17, 2010
From Michael Della Penna
This month’s blog is all about the tools necessary to support a successful conversation. Over the last decade, I’ve had the privilege to be involved in building solutions that help brands connect and communicate with their customers and prospects. It's from that experience that I present the five most essential tools in creating and sustaining a successful conversation with customers and prospects.