10 Ways to Use Social Media to Skyrocket Your Customer Loyalty
The best startups have a customer loyalty strategy. After all, it's a lot easier and cheaper to keep happy customers than it is to recruit new ones. Every weapon at your disposal has to be used in the war for brand awareness and customer loyalty. Yet while social media is a revolution in our ability to connect with customers, both one-on-one and on a bigger scale, successfully improving customer loyalty through social media requires a different approach than standard brick-and-mortar strategies. Nothing replaces world-class products and great customer service. But they're not enough either.