10 Ways Banks and Credit Unions Are Using Virtual Reality
The banking world is not fun. It's complicated and boring, built on numbers and math — topics that typically turn off most consumers. But does virtual reality have the potential to bring some excitement, energy and entertainment to this otherwise sleepy industry?
When you think of “virtual reality,” most people think of immersive, interactive 3D video games — not banking. But can financial institutions tap VR to create a memorable and engaging banking experience, one that truly immerse people in their financial lives? Virtual reality could be used to turn uninspiring numbers and dry concepts into a more rich and meaningful experience, using vivid imagery to engage both the left- and right sides of their brains.
A handful of banks and credit unions are already pioneering tests with this emerging technology. They are creating VR apps that showcase their digital banking solutions in artificial 3D environments. Some are creating tools to help people manage their finances. And others are using virtual reality as a marketing tool to generate PR buzz.