Online audiences chose to watch video ads at a rate of more than 150 per second in 2012. With billions of video views at stake for brands, and with industry domination going to the most innovative players, the competition for these views is the fiercest it's ever been. The winners see significant gains in video viewership while the losers get lost in the mix. There are industry trends that can help both groups expand on their success and rebuild from defeat. To this end, we've uncovered some of the most significant online video stats from the year...
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Turnaround Tired Direct Marketing Campaigns With Video
December 26, 2012
From Gary Hennerberg
Online video marketing has the ability to transform and turnaround a tired direct marketing campaign. We wouldn't make this claim if we hadn't witnessed a 20 percent lift in sales from an integrated campaign using video. If you're a regular reader of our blog, you may recall how we took you inside a successful video marketing program for a performing arts organization in October. At that time, we were testing a "proof of concept" of video marketing
10 Most Innovative Viral Video Ads of 2012
December 11, 2012
This year in viral video, advertisers either broke new ground or just got better at old concepts. ... But what is clear from this year's top 10 is how passion—for a company, brand or creative concept—continues to drive innovation in viral video advertising. From scrappy startups like Dollar Shave Club to independent producers for PBS, viral video marketers seem to love what they're doing. Here are the top 10 most innovative viral video ads of 2012. Let us know your favorites in the comments below.