10 Paid Search Optimization Tactics to Improve ROI
Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize return on investment. In a paid search account, there are countless ways to optimize performance toward improving ROI. Look at areas where positive results can be expanded and low performers can be reduced or removed to improve overall ROI. There are many different tactics that can accomplish this end. The following tips are applicable to both AdWords and Bing and can help directionally with other ad platforms as well.