This year in viral video, advertisers either broke new ground or just got better at old concepts. ... But what is clear from this year's top 10 is how passion—for a company, brand or creative concept—continues to drive innovation in viral video advertising. From scrappy startups like Dollar Shave Club to independent producers for PBS, viral video marketers seem to love what they're doing. Here are the top 10 most innovative viral video ads of 2012. Let us know your favorites in the comments below....
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For direct marketers, YouTube analytics is a treasure-trove of data about video marketing measurement and performance. By interpreting "Views Reports," you can produce stronger direct response-oriented videos using demographics, playback locations, traffic sources and audience retention. Translate the description of the metrics into direct marketing language, and you'll gain a new perspective of the power of online video marketing.
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From video SEO to production, YouTube questions and more, today we're answering viewer questions posed during our recent Online Video Marketing Deep Dive webinar. With hundreds of you who registered and participated, we couldn't get to all of your questions during the presentation, so today we answer questions that include
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