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10 Dos and Don'ts of Mobile PPC

January 31, 2013
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Mobile search has continued to grow during the past few years. As a result, mobile desktop searches have also seen tremendous growth. Along with that growth there has also been a large increase in competition in the mobile PPC space, as well. While mobile desktop is a form of desktop, it's important to recognize that it requires its own set of strategies. Below are 10 tips for mobile desktop "dos and don'ts" to consider as you develop your mobile strategies. 1. Don't launch without a strategy. Mobile searches do not behave like desktop searches. Google conducted a research study showing
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