It’s no secret that consumer behavior is at the core of any major marketer’s decision-making process. The challenge, of course, is accurately determining how consumers are responding to the societal changes and influences that ultimately impact their buying decisions. With that in mind, Mindshare has identified the current trends advertisers are either facing now or will face in the very near future that will impact their commercial messaging....
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How Will a Consumer Privacy Bill of Rights Affect Your Marketing?
February 28, 2012
From Today @ Target Marketing
A little over a year ago, the Commerce Department and the Federal Trade Commission (FTC) issued preliminary reports from their respective task forces that were looking at online privacy. It is now 14 months later and the Commerce Department has released a Consumer Privacy Bill of Rights. In two weeks, the FTC is expected to release its final privacy document. The question on marketers’ minds is “How have things changed over the past year and how will the Consumer Privacy Bill of Rights impact your business?”
Cover Story : Media Usage Forecast 2012
From Target Marketing
Marketers are climbing out of the foxholes and charging back to the fight for new customers in 2012. At least, that's what we see in the results of Target Marketing's
2012 Annual Media Usage Survey. Overall marketing budgets in 2012 aren't too different from what they were in 2011, but their investments are more aggressive and customer acquisition-oriented.