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10 Consumer Trends Wreaking Havoc on Brands

February 29, 2012
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It’s no secret that consumer behavior is at the core of any major marketer’s decision-making process. The challenge, of course, is accurately determining how consumers are responding to the societal changes and influences that ultimately impact their buying decisions. With that in mind, Mindshare has identified the current trends advertisers are either facing now or will face in the very near future that will impact their commercial messaging....

 

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A little over a year ago, the Commerce Department and the Federal Trade Commission (FTC) issued preliminary reports from their respective task forces that were looking at online privacy. It is now 14 months later and the Commerce Department has released a Consumer Privacy Bill of Rights. In two weeks, the FTC is expected to release its final privacy document. The question on marketers’ minds is “How have things changed over the past year and how will the Consumer Privacy Bill of Rights impact your business?”
 
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