10 Best Practices for Landing Page Design You Need to Know

A landing page is a page on your website that lets visitors download digital offers (e-books, tip sheets, white papers) in exchange for leaving their contact information. Simple, no? Actually, landing pages aren’t as simple as they sound. Sure, anyone can create a landing page. But is that page actually going to convert visitors into leads? If you’re new to online lead generation here are 10 best practices for landing page design. And even if you’re an experienced inbound marketing pro, these practices are good reminders for evaluating your existing landing pages and improving conversion

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