A landing page is a page on your website that lets visitors download digital offers (e-books, tip sheets, white papers) in exchange for leaving their contact information. Simple, no? Actually, landing pages aren’t as simple as they sound. Sure, anyone can create a landing page. But is that page actually going to convert visitors into leads? If you’re new to online lead generation here are 10 best practices for landing page design. And even if you’re an experienced inbound marketing pro, these practices are good reminders for evaluating your existing landing pages and improving conversion...
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5 Digital Truths From the SAP Website Test Lab
January 1, 2013
From Home Page
"Every single test we do arrives at a definitive insight, and it opens up a dozen more questions that you want to test," says Shawn Burns, the worldwide director of digital marketing for German enterprise software company SAP. "It makes you hungry to learn more." In the process of that testing, SAP has come away with many "definitive insights," principles that pretty much always work to improve conversions. Here are five of those insights that have had the biggest impact on how SAP does digital marketing.