Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

10 Best Practices for Landing Page Design You Need to Know

February 13, 2013
Get the Flash Player to see this rotator.
 
A landing page is a page on your website that lets visitors download digital offers (e-books, tip sheets, white papers) in exchange for leaving their contact information. Simple, no? Actually, landing pages aren’t as simple as they sound. Sure, anyone can create a landing page. But is that page actually going to convert visitors into leads? If you’re new to online lead generation here are 10 best practices for landing page design. And even if you’re an experienced inbound marketing pro, these practices are good reminders for evaluating your existing landing pages and improving conversion...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

How to Make Your Landing Page a Game Changer DMDay13 Session
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo...
 
Shawn Burns, SAP, Global Vice President
5 Digital Truths From the SAP Website Test Lab
January 1, 2013 From Home Page
"Every single test we do arrives at a definitive insight, and it opens up a dozen more questions that you want to test," says Shawn Burns, the worldwide director of digital marketing for German enterprise software company SAP. "It makes you hungry to learn more." In the process of that testing, SAP has come away with many "definitive insights," principles that pretty much always work to improve conversions. Here are five of those insights that have had the biggest impact on how SAP does digital marketing.
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: