Each time we hold our Direct Mail for Small Nonprofits E-clinic,
Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. And one of the biggest challenges is trying to convince our participants (and their team) that they do NOT have to keep their appeal letter to one page. Here is a typical question we get about this subject (this particular question and Tom’s answer appeared on the Facebook Group for our November 2012 e-clinic): How many pages long is your appeal, not including remittance? …...
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