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10 Elements of a Squeeze Page
August 31, 2017 at 8:00 am

For those of you who haven’t heard this term, a squeeze page is basically a short landing page with one main purpose — to “squeeze” the

Converting Your Social Media Triple-Fs: Friends, Followers and Fans
December 16, 2014

I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."

The Power of Interstitials … Are You Using Them?
November 18, 2014

Whether your goal is cross-selling or lead generation, interstitials are a great way to get your website visitors' attention and take action. According to adspeed.com, an interstitial ad is a full-page ad that appears before (on top of) the actual webpage. This illustration is a sample. Your webmaster or Web programmer can easily put this in place via an html script. In a nutshell, it's an ad in the front/center of the screen (some sites even keep the ad in place if you scroll up or down, which I find annoying).

A Few of My Thoughts on SEO
October 21, 2014

This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is part of a bigger picture using other SEO tactics. So, emphasizing keywords alone will be useless. Several SEO tactics need to be part of your overall SEO plan. Second, I'd like to clarify that there are different points of view on this. However, many webmasters still believe certain tactics—such as alt tags/attributes and keyword emphasis, such as bold, underline, italics—although they aren't critical to overall SEO, certainly don't hurt efforts.

Penguin 3.0 Is Coming and It’s Time to Clean House
August 28, 2014

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0 algorithm was released by Google in October 2013 and basically penalized websites for having unnatural, irrelevant, low-quality, spammy backlinks. Those that may come from link farms or sites that pay for backlinks.

PPC Shockers and Secrets
July 29, 2014

Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation or sales. I have been managing PPC for businesses, as an in-house marketing leader as well as marketing consultant, for over a decade now. Though the years, I have noticed many secrets to success that I wanted to share—especially with business owners and marketers that haven't tried PPC yet.

How to Create High Performing Sweepstakes for Lead-Gen Efforts
July 1, 2014

OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests. And when not done correctly, that's exactly right. However, just as any online direct response tactic, this one is no different. Over the years, sweepstakes marketing has become refined through testing and targeting. And since the boom in social media, sweepstakes are more popular than ever. But before you embark on this tactic, there are a few core concepts to know—as well as best practices.

Trending: Consumer Review Sites Leverage Content, Social, Search Marketing
June 2, 2014

If you're an Internet marketer, you know there are several online channels you can leverage without paying upfront for advertising, such as some banner ads or pay per click. Three online channels that are super-hot and showing no signs of slowing down include content marketing, social marketing and search marketing (organic). Each of these online channels have one thing in common: They all maximize content.

43 Top Tips of 2013
December 1, 2013

To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Marketing e-newsletter and blogs in 2013, hunting for some of the best marketing ideas and tips from our top experts to share with you.

7 Magic Ways to Maximize Otherwise Boring Fulfillment and Collateral Pieces for Profit
August 7, 2013

Sure, fulfillment and inserts aren't as sexy as other forms of marketing, but they can be viable ways to bring in steady, ancillary revenues. I've seen some online publishers bring in hundreds of thousands of dollars with a carefully thought-out insert program. For instance, taking a direct mail control piece and adding it in customer fulfillment packages as an insert. A no-brainer, right? Wrong! You'll be surprised how many businesses are leaving money on the table by not doing this.

What's the Best Social Network for CRM?
June 5, 2013

We sat down with a number of industry experts for this month's "Are You a Social CRM Native?" best practices quiz to garner deep insights into deploying social media for customer relationship managment. Experts like Wendy Montes de Oca. Wendy, who, in addition to having almost 20 years of marketing and media experience, has worked with Fortune 500 companies and runs her own consulting marketing firm. Here's what she had to say, including her pick for the best social network for CRM.

My 9 Insider Tips to Build Your Email List For Low or No Cost!
June 3, 2013

Whether you're an entrepreneur, corporation or online publisher, the power of the lead is critical in growing your business … and your email list. Leads, also known as prospects, are typically the entry level point of the sales funnel. 

Are You a Social CRM Native?
June 1, 2013

The shift to social CRM is more than an adoption of new operational models or technologies," says Sandy Carter, vice president of social business evangelism and sales for Armonk, N.Y.-based technology firm IBM. "It is a philosophical, cultural transformation concerning customer relationships, which is still in the early stages for many. Businesses need to stay laser-focused on what their customers value in social media to reap the full potential of a successful social CRM strategy."

List-building 2.0: 7 Tips for Using ‘Power’ Polls For Prospecting
April 8, 2013

Most people know Web 2.0 is simply the evolution of the Internet into an environment of interactivity, reader participation and usability. Web 2.0 opens up the dialog between user and website or blog. This connection can help generate traffic and a viral buzz.

The 10 Rules of Social Media Marketing Engagement
February 27, 2013

As the social media landscape grows with both mainstream and specialized sites, so will the creative ways to communicate to friends, followers and fans. Although the current social network behemoths are Facebook, Twitter and LinkedIn, other venues like Pinterest and Google+ are also carving out a niche for themselves. And MySpace still has a strong foothold amongst the younger demographic. But don't forget that social marketing isn't just for networks. Forums, chat rooms, message boards and blogs are the granddaddies of Web 2.0. These venues are where socializing and interacting in communities originated. Some call it old school, others an untapped resource when used correctly in your online marketing mix. However, before you starting posting away, it's a good idea to know the "best practices" that help make up a successful social marketing program.

Are You Buying ‘Smart Media?’
January 14, 2013

Media buying, or online advertising, is more than just a Web strategy to help grow your business. It's both a science and an art. It involves a bit of finesse, competitive research, creativity and good negotiation skills.

4 Methods of Maximizing and Monetizing Mobile Marketing Efforts
December 17, 2012

A recent study by Google showed nearly 75 percent of consumers surveyed said they want to see mobile-friendly sites. And if you're site isn't one of them, you may be losing leads and sales. The fact that we're a nation that is on-the-go and pretty much living on our smartphones or tablets means that your website should be adapted to these mediums to help monetize your business. It also means that thinking about mobile marketing and how to incorporate various forms of that into your marketing strategy should be high on your list for 2013.

6 Insider Secrets to a Winning Affiliate Marketing Program
October 22, 2012

Affiliate marketing has been a viable way to help build ancillary revenues by having someone else market your products. It's generally cost effective and could involve little work. You can go about this through affiliate networks, such as Commission Junction or LinkShare, or simply start an affiliate program on your website and track sales and commissions with affiliate software, such as DirectTrack. Software costs could range anywhere from a few hundred to a few thousand dollars … depending on how robust you'd like your features.

6 Steps to Building a Winning Brand on Virtually Any Budget
September 24, 2012

When you're launching a business, it's important to build your brand. But what does that really mean? Your brand is your business—it should convey your USP—unique selling proposition. It's what makes your business unique, recognizable and accepted in the marketplace.