Focus on Responsive Email to Grow Your E-Commerce Business

I recently attended the W2 Womens’ Entrepreneur conference and the e-commerce panel discussion centered around the greatest return on investment for increasing sales. My favorite response: “Everyone is talking about social media, but how many times do you check Facebook and Twitter a day and how many times do you check your email?

“We all live in our inbox.” It’s why email marketing has continued to rank as the best channel in terms of return on investment, and it’s why my studio has a strong focus on designing responsive email campaigns.

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